Enhance Your Talent Relocation Package

In the mobility business, “relocation” has typically meant moving new hires and their families from one place, town, or country to another. An RMC handles the coordination and moving of the families’ household items and the company picks up the check. Many companies will provide offer a “lump sum” signing bonus to transferees to use for rental or housing search assistance, area tours or other services to help them settle in. This is the extent of most relocation benefit packages.

Apart from the move, what types of issues do families face in relocation?

House Hunting

Let’s compare corporate relocation to do-it-yourself travel. With a service like AirBnB, prospective travelers view photos of available homes to rent. They can narrow their search down by location and price. User ratings allow them to assess other guests’ experiences with the home. Ultimately, they make an educated guess and pull the trigger.

If the place isn’t great, you leave a bad review – chances are you’re probably going to spend most of your time outside the place anyway. You are on vacation after all.

Now imagine this same situation, except instead of a short-term rental, the individual is looking at a one or even two-year lease! All of a sudden, the stakes are much higher. Unlike Airbnb, most homes don’t have ratings from previous tenants available to review. Therefore, the decision boils down to photos, geography, and price.

Now imagine this employee has never lived in their new city before. Maybe they’ve never even been there. How much of an intimidating decision is that? How many transferees do you think would appreciate the opportunity to have a local connection, review these same listings, contact the owners, and go personally on-site to take photos and videos, allowing the employee to see their prospective home with their own eyes before making a decision?

Oh, I forgot to mention, the local connection isn’t a real estate agent trying to unload inventory. They’re an impartial expert whose motivation is to line up the best situation for your candidate.

Spousal Support

Let’s suppose the person your company is relocating ends up in a home they are happy with, and they fit right into the culture of your company! Hooray! But, wait…suppose the spouse isn’t happy? While your new employee is putting in long hours at their new job, their spouse is at home dealing with the tasks of getting the kids into school, finding services for the family, navigating the new neighborhood, etc.

Let’s say this spouse has no friends in the city. Do you think that might wear on them? Again, this is where having a seasoned local working for the family is so key. The Relocity Host (our term for a relocation consultant) is a local expert that helps guide the way. They are not only there to make sure the family gets the perfect home, but also to make sure that the family gets the most out of the local experience.

Maybe the spouse has always wanted to take an art class, but doesn’t have the time to look into it with all the chaos going on in their life. The Relocity Host can not only assist with chaos (schools, services, utilities), they can also assist with the little things like identifying cultural activities that will enrich the lives of the transferee and their spouse. Your relocation benefit has now become a lifeline.

Culture Shock

When I moved to Los Angeles in 2003, I was a 23-year-old from a small town in Michigan. The biggest city I’d ever lived in was Ann Arbor. Needless to say, Los Angeles was a big change. Fortunately, I was young, courageous and found like-minded friends very easily. But not everyone can be 23 and carefree.

For many who are relocating for the first time, it may be comforting to be around people who share a similar ethnic background, religion, heritage, and value-system, at least at first. A big reason some individuals ultimately decide that a city isn’t for them is because they never really became a part of a community within that city. For people who are perhaps on the introverted side, this can be even more difficult. A Personal Host can smooth the transition by working with an individual and their family to help them feel welcome in their new home town. This can be a crucial relocation benefit in some cases, especially in those first few months.

Conclusion

The bottom line is: there is so much more to relocation than just moving boxes. In fact, the move is just the beginning. How the first few months in a new city go for your transferee sets the tone for their overall happiness in their new environment. This is why a quality relocation benefit including concierge destination services such as those from Relocity makes a huge difference for your corporate culture. No amount of free lunches or other perks will have as much of an impact on the transferee’s perception of their company as how the company took care of them during a stressful and life-changing time.